In August 2011 Waterfall Music launched a 3-year program which aims to develop sixteen young and promising Norwegian songwriters to an international level. The focus is commercial pop music for the US and UK, but other markets like Europe and Asia will also be addressed.
The program includes an extensive series of songwriting-related courses, seminars and advisory services. In addition to six songwriting camps, there will also be a continuous co-writing program where the participants get to go on short-term international work trips. Each of the two classes will end their period with a three month stay-abroad in either London, L.A. or New York.